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It’s Starchitect time for LG Hausys, back at the Milan Fuorisalone in an area located inside the SuperDesign Show, at the Superstudio Più in via Tortona.
The projects of Alessandro Mendini and Stefano Giovannoni, and also of Karim Rashid, Marcel Wanders and Ben van Berkel, as well as their personal interpretations of the concepts of ‘pattern’, ‘space’ and ‘project’, will be part of an interactive exhibition on the world of design and techno materials. A fascinating archive presenting their work with LG Hausys, performed in different, but always enthralling ways over the years, through a cosmos of colours, shapes and, obviously, materials.
To outline a chronological path, in search of a guiding light able to highlight changes in trends and styles over the years, LG Hausys will recreate a ‘forest’ of columns in HI-MACS®, each of which is assigned to one of the designers. Mirrors are then wrapped around to endlessly reflect space, completely cancelling out any borders between tangible and abstract, past and future.
A temple of project and thought, in which you are accompanied by the images and videos, but above all inspired by the high-performance qualities of LG Hausys materials and their almost endless application and personalization options.
DECO Benif, Wallcovering, Flooring, Automotive Leather and above all HI-MACS®: five materials for different uses, but which appeal at the same time to both companies and interior and product designers, as well as outfitting and shopfitting designers.
More specifically, HI-MACS®, the protagonist of LG Hausys exhibitions in recent years, with interpretations in a creative aesthetic by Marcel Wanders (2015) and Karim Rashid (2014), will be presenting for the occasion the new Lucia 2016 collection, with five colours, three of which were created by Marcel Wanders.
LG Hausys, a world open to new partnerships and not a closed reality, always ready to enter into debate to improve itself and bring to the project world an extraordinary, essential product.
Curator: Sung-Hee Park
Designers: Alessandro Mendini, Stefano Giovannoni, Karim Rashid, Marcel Wanders, Ben van Berkel.
SuperDesign Show, Superstudio Più
via tortona 27, Milan
From 12 to 16 April, from 10:00 to 21:00
Sunday 17, from 10:00 to 18:00
Press preview: Monday 11 April, from 15:00 to 20:00
In addition to the 'Collaboration Elements' exhibition, in which LG Hausys and HI-MACS® trace the history of their partnerships with a number of starchitects, including Marcel Wanders and Karim Rashid, HI-MACS® will also be present at many other exhibits at this international fair.